tourne de transmission

"Rotating Transmission" is the literal translation of Tourne de Transmission; an analogy for the idea of combining visuals and words with the result of generating a message. While originally breathing new life into the idea of the slogan t-shirt, Tourne de Transmission's range of contemporary menswear now takes it to a different, socially observant, level. In creating statements based on a reaction between word and image and subjecting these to a media-saturated world on what essentially becomes a walking banner, the clothing takes on a new meaning. 

(All photos taken from the Tourne de Transmission Spring Summer 2016 collection.)