i love ugly

I Love Ugly is an Auckland based, premium menswear brand with a foundation built on speaking the vernacular of contemporary culture, art, design and music. Sourcing and customizing unique fabrics from around the world, I Love Ugly uphold an unwavering attention to bespoke styling. "The details are not the details, they are the design." 

(All photos are taken from the I Love Ugly Spring Summer "Foundry" lookbook.)